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Creative Technology & Production Studio

Your Brand Wins
Before You Speak

Creative strategy, production, and performance systems — executed across every channel. From digital campaigns to real-world impact, under one production system.

Branding
Performance
Video
AR / VR
Content
Ads
The Studio

A studio,
not just a service.

NexaLive operates through in-house production studios, a partner production network, and integrated digital-to-offline execution — meaning the same team that concepts your campaign produces it and deploys it across every channel.

Most agencies design. Some execute. Very few do both at scale without outsourcing the parts that matter most. We built the infrastructure to do all of it — music, video, photography, digital, outdoor, and experiential — under one controllable system.

"From concept to production to deployment — all under one system."
Music production & audio branding
Video production & photography
TV commercials
Billboard & outdoor campaigns
Content production at scale
Digital campaign execution
AR / VR experiences
Event & experiential activation
Brand identity systems
Three Production Layers

Strategy. Performance. Production.
One execution engine.

01 Creative & Brand Systems +
Brand Identity
Logo systems, visual language, typography, and brand guidelines built to perform across both digital and physical channels — not just look good in a presentation.
Visual Systems
A full visual system that scales across formats — social, print, outdoor, video, and environmental — with consistency that builds brand recognition at every touchpoint.
Campaign Concepts
Campaign strategy developed with measurable objectives — not just creative direction. Every concept is built with production feasibility and performance KPIs in mind from the start.
02 Digital Performance +
SEO & Content
Content strategy and SEO architecture that builds compounding organic traffic — not vanity metrics. Integrated with the creative output from the brand layer for message consistency.
Paid Ads — Meta & Google
Performance media buying with creative produced in-house — meaning faster iteration cycles, consistent brand voice, and direct feedback loops between creative and conversion data.
Funnel Optimization
Full funnel design from ad to landing page to conversion — with A/B testing, heatmap analysis, and iterative improvement. We don't run traffic to broken funnels.
Websites & Landing Pages
High-conversion web experiences designed and built in-house — with clear conversion architecture, fast loading, and full integration with campaign tracking and CRM systems.
03 Production & Media Execution +
Video Production & Photography
Full-service production — pre-production, on-set direction, and post-production delivered in-house. From corporate films and product videos to full campaign shoots.
Music & Audio Production
In-house studio capability for sonic branding, jingles, commercial scores, podcast production, and audio branding systems — not outsourced to a third-party studio.
TV Commercials & Ad Production
Broadcast-quality commercial production for TV and digital pre-roll — scripted, directed, and produced to platform specifications with full rights clearance and delivery.
Billboard & Outdoor Campaigns
Out-of-home creative designed for the environment it lives in — not resized digital banners. Site selection, format specifications, production, and installation managed end-to-end.
AR / VR Experiences
Augmented and virtual reality experiences for product launches, real estate development presentations, events, and retail — built with narrative purpose, not novelty.
Full Campaign Production
End-to-end campaign production combining in-house studio capability with our production partner network — for campaigns that require scale without losing creative control.
A full production engine — not outsourced chaos. Creative, performance, and production work inside a single system so that the brand that performs in your paid ads is the same brand on your billboard, in your video, and across your digital presence.
Creative Sprint Model

Discover. Architect. Produce. Launch.

// First outputs delivered within 14 days of engagement start.

1
Discover

Brand audit, competitive landscape analysis, audience mapping, and channel assessment. We build a clear picture of where you are, where your audience is, and what's actually working before touching creative.

Brand audit Audience map Channel assessment
2
Architect

Campaign architecture, creative direction, production plan, and channel strategy — built before a single asset is produced. The blueprint that every deliverable is built against, with measurable KPIs defined at this stage.

Creative direction Production brief Campaign architecture
3
Produce

In-house and partner network production activated across the agreed format list. Video, audio, photography, digital assets, outdoor formats — produced in parallel to a defined delivery schedule, not sequentially.

Video / photo Audio / music Digital assets OOH materials
4
Launch & Optimise

Campaign deployment across agreed channels — paid, organic, outdoor, and experiential — with performance data reported weekly. Creative assets iterated based on conversion data, not assumptions.

Multi-channel launch Weekly reporting Creative iteration
Campaign Case Study — Real Estate Developer

Brand redesign + full campaign production → 3.2× lead growth

Brand Redesign Digital Campaigns Video Production Billboard Campaign Event Activation Performance Media
◆ The Challenge
  • Mid-size real estate developer with a fragmented brand — different visual identity across their digital, outdoor, and print materials
  • Meta and Google campaigns running but managed by three separate agencies with no unified creative strategy
  • High cost per lead — EGP 1,800+ average across campaigns with inconsistent lead quality
  • No video content or professional photography — all visuals were architectural renders only
◆ NexaLive Execution
  • Full brand identity redesign — new visual system applied across digital, outdoor, and environmental in a single creative sprint
  • 3-day on-site production shoot delivering video, photography, and drone footage for all campaign channels
  • Unified performance campaign structure across Meta and Google with creative produced to platform-specific formats
  • Billboard campaign across 8 high-footfall locations with creative designed for the outdoor environment specifically
  • Launch event activation with branded environment, digital screens, and social content produced live on-site
◆ Results
  • 3.2× increase in qualified leads within 90 days of campaign launch
  • Cost per lead reduced from EGP 1,800+ to EGP 640 — 64% reduction
  • Video content drove 2.8× higher CTR vs. render-only creative in A/B tests
  • Outdoor campaign generated measurable uplift in branded search volume — tracked via Google Trends and UTM data
  • Brand consistency score (internal audit) improved from 3/10 to 9/10 across all channels
3.2×
Qualified lead growth, 90 days
−64%
Cost per lead reduction
8
Billboard locations activated
14 days
First assets delivered
Why NexaLive

Three things most agencies
have to outsource

In-House + Partner Production Network

Video, audio, photography, and print production managed in-house or through a curated partner network — meaning one brief, one team, one accountability chain. No passing the brief to strangers.

Digital + Offline Unified Execution

The same brand strategy that drives your Meta campaigns governs your billboard creative and your event activation. No fragmentation between digital and physical — one system, consistent output.

Strategy + Execution in One System

We don't hand off a strategy document for someone else to execute. The team that built the campaign architecture produces and deploys it — meaning fewer translation errors, faster iteration, and cleaner attribution.

Fetra Ecosystem

If your growth requires more than marketing, we scale with the ecosystem

NexaLive handles how your brand shows up everywhere. When scaling requires deeper infrastructure — governance, technology, operations — the Fetra group activates.

IC

Integrity Consult — Before You Scale

Corporate governance, ERP, and operational systems — the foundation that makes scaling sustainable. Builds the business before NexaLive builds the brand.

NL

NexaLive — Creative, Production & Performance

Brand identity, campaigns, video, outdoor, performance media, and full creative production — how your business shows up across every channel and format.

VE

Vault Edge — Digital Infrastructure

The cloud infrastructure and software systems that power the digital channels NexaLive executes on — websites, campaign tracking, CRM integration, and data dashboards.

EL

Elevate Labs — When Growth Becomes a Product

If the brand grows into a scalable product or platform, Fetra Elevate Labs provides the startup infrastructure — incubation, investment access, and ecosystem distribution.

Start a Project

Build a brand that performs
everywhere.

Creative must perform. Production must scale. We build both — inside one system, with one team accountable for the result.

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Project Inquiry

Tell us what you're building

We respond to every inquiry within 24 hours with an initial brief assessment — telling you what we'd recommend and how we'd approach it, before any commitment.

Email studio@nexalive.fetra.tech
First Output 14 days from brief approval
Response <24 hours
Platform Fetra Technology Group
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